Having an effective online presence has become a key component driving business success – it’s time to understand why.
Inbound Marketing is a marketing strategy that focuses on getting found by customers. To get found you’ll need to offer something of value that potential customers will be interested in. Most businesses don’t realize how much potential they have to do a great job here. Your expertise about your industry, products & services or your local neighborhood are great areas to start with.
Here’s a great info graphic on inbound marketing. The main point is that your customers, and potential customers, are shifting their demand about the type of marketing they will respond to. Are you shifting the kind of marketing you’re doing?
4 Key Components of Inbound Marketing:
- Communication is 2-way and interactive – be prepared to talk to them (just like you do when they walk into your store).
- Customers come to you via search engines, referrals and social media – make sure you participate in an authentic way.
- Provide value – offer the audience the benefit of your experience and expertise about your business.
- Entertain and educate – who doesn’t love a bit of fun or a gem of advice.